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Book Review: A Whole New Mind by Daniel H. Pink

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Are you ready to make a journey to the human mind and explore more about it? Tom Peters, the author of In Search of Excellence declares: “This book is a miracle. Completely original and profound”. An interesting book on the human mind to adapt to your workplace and personal lives is A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink, the famous author of Free Agent Nation and Drive. The author of A Whole New Mind, Daniel H. Pink is a lecturer on economic transformation and the new workplace. His works are appreciated by businesses as well as individuals who want to get a good sense of a better life. The works of the author have been translated to more than 30 languages.

Where are we heading to? What traits will be crucial to adopt in order to have successful businesses? The bestselling book by Daniel H. Pink, A Whole New Mind is founded on the argument that the right-brain thinkers will rule the future of the world and the reasons for this are identified with reference to trends that will impact the future of the world.

The three trends that the author bases his arguments are abundance, Asia and automation. These three imply the abundant choices and resources available to the consumers, the possibility of outsourcing and the continually improving technology. So what will make the difference among businesses?

Daniel H. Pink argues that the conceptual age, which is characterized by innovation and creativity proceeds the information age which was dominated by knowledge. The conceptual age, according to the author, is where we are heading to or where we already are. Only those businesses that excel in the above facets will be successful in the competing business environment.

The author refers to interesting research results from all around the world. The six aptitudes necessary to enhance your businesses or to have a fulfillment in your personal lives are closely linked to the requirements brought about by the conceptual age. These aptitudes are design, story, symphony, empathy, play and meaning, all of which are the characteristics of a right-brain thinker.

If you are a left-brain thinker, do not be disappointed by the major claim that the right-brain thinkers will rule the future. The author Daniel H. Pink also offers suggestions to the left-brain thinkers who may also improve their abilities.

A Whole New Mind by the author Daniel H. Pink will make you think on where the world is heading to and you will question where you are or your business is standing in the changing economical and social environment. As Seth Godin claims: “Wow! A Whole New Mind is one of those rare books that marks a turning point”.

By Daphne Morris
May 10, 2011
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